Last Updated: 12th August 2025

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This Privacy Policy describes how the England China Business Forum ("we," "us," or "our") collects, uses, and shares your personal data when you visit our website at https://www.englandchina.org/ and use our services. We are a UK-registered organization and are committed to protecting your privacy and handling your data in a transparent and lawful manner in accordance with UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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1. Who We Are
The England China Business Forum is a business organization dedicated to fostering trade and collaboration between the UK and China. Our registered office is located at 99 Bradford Street, Birmingham, West Midlands, B12 0NS. We are the data controller responsible for your personal data.

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2. Information We Collect
We may collect and process the following categories of personal data:

• Information you provide to us directly:

  • Contact Information: Name, job title, company name, email address, postal address, and telephone number. This is typically collected when you register for an event, subscribe to our newsletter, or use our contact forms.

  • Membership Details: If you become a member, we will collect information necessary for your membership, such as your company details, professional interests, and payment information.

  • Communication Content: Records of any correspondence with us, including emails and other communications.

• Information we collect automatically:

  • Technical Data: We may collect information about your computer or mobile device, including your IP address, operating system, browser type, and device identification numbers.

  • Usage Data: Details of your visits to our website, including the pages you view, the time and date of your visit, and the resources you access. This helps us understand how our website is being used and improve its functionality.

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3. How We Use Your Information
We use the personal data we collect for the following purposes and rely on the following legal bases under the UK GDPR:

• To provide our services: We use your information to manage your membership, process event registrations, and deliver newsletters and other content you have subscribed to.

  • Legal Basis: Performance of a contract with you or to take steps at your request before entering into a contract.

• To communicate with you: We may use your contact information to respond to your inquiries, send you important updates about our services, and provide you with information about upcoming events or opportunities that we believe may be of interest to you.

  • Legal Basis: Our legitimate interests in conducting our business and keeping you informed, or with your explicit consent where required (e.g., for direct marketing).

• To improve our website and services: We analyze technical and usage data to improve our website's functionality and user experience.

  • Legal Basis: Our legitimate interests in improving our services and website.

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4. How We Share Your Information
We do not sell your personal data to third parties. We may share your personal data with:

• Service Providers: Third-party service providers who assist us with website hosting, payment processing, event management, and marketing. These providers are required to process your data in compliance with our instructions and UK data protection laws.

• Legal Authorities: We may disclose your data if we are required to do so by law or in response to a valid request from a government or law enforcement agency.

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5. Your Rights
Under UK data protection law, you have the following rights regarding your personal data. You can exercise these rights by contacting us using the details below:

• The right to be informed: You have the right to know how we collect and use your personal data.

• The right of access: You can request a copy of the personal data we hold about you.

• The right to rectification: You can ask us to correct any inaccurate or incomplete personal data.

• The right to erasure ("right to be forgotten"): You can ask us to delete your personal data in certain circumstances.

• The right to restrict processing: You can ask us to limit the way we use your data.

• The right to data portability: You can request that we transfer the data you provided to us to another organization or to you.

• The right to object: You can object to our processing of your personal data in certain cases, particularly for direct marketing purposes.

• The right to withdraw consent: If we are relying on your consent to process your data, you have the right to withdraw that consent at any time.

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6. Data Security
We have implemented appropriate technical and organizational measures to protect your personal data from accidental loss, destruction, alteration, unauthorized disclosure, or access. We regularly review and update our security procedures to ensure your data is kept safe.

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7. Data Retention
We will only retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including for satisfying any legal, accounting, or reporting requirements.

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8. Cookies
Our website uses cookies and similar tracking technologies to enhance your experience. A cookie is a small text file placed on your device. You can set your browser to refuse all or some cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly. see our cookie policy

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9. Changes to this Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page and, where appropriate, notify you by email. We encourage you to review this policy periodically.

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10. How to Complain
If you have any concerns about our use of your personal data, you can make a complaint to us at the contact details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.

• ICO Website: https://ico.org.uk

• ICO Helpline: 0303 123 1113

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11. Contact Us
If you have any questions or concerns about this privacy policy or our data practices, please contact us at:

Email: info@englandchina.org

Address: 99 Bradford Street, Birmingham, West Midlands, B12 0NS